Keychains & Bag Charms

Key rings & bag charms: small accessories, big impact

Key rings and bag charms - both are small but effective fashion details that not only make your everyday life more organised, but also more stylish. While key rings are primarily functional - equipped with key ring and snap hook - to hold your keys securely, bag charms serve primarily as a decorative fashion statement. They are specifically attached to the outside of handbags, rucksacks or weekenders to personalise the look.

Current trend pieces: bag charms are making a comeback

Bag charms** are currently experiencing a strong revival - inspired by iconic bag moments of the 2000s such as the Paddington Bag** by Chloé, which featured an eye-catching padlock pendant. Today, brands such as **Miu Miu, Louis Vuitton, Jacquemus and Versace are once again focussing on eye-catching elements: Oversized mini-bags, logo chains or teddy charms in trendy colours are becoming the focal point of the look - sometimes so dominant that they define the style of the entire bag.

Particularly popular are

• miniature bag charms such as those from Jacquemus, which serve as coin purses or card holders
• Logo charms with chain elements from Louis Vuitton or Fendi
• Maxi-size fur pompoms** à la MCM or Karl Lagerfeld
• Sculptural animal motifs** - such as rocking cats from Stella McCartney or dinosaurs from Coach
• Playful objects such as lock pendants, inspired by the Chloé aesthetic of the noughties

Brand power in detail: these labels are setting trends

Whether it's a functional key ring or an expressive bag charm - at fashionette you will find a wide range of models from designer labels that are characterised by quality, design and recognition value. Particularly popular:

• MCM - with detailed pompoms, teddy charms and logo pendants
• Stella McCartney - with sustainable materials and cheeky animal designs
• Coach - known for creative dinosaur motifs and colourful statement pieces
• Michael Kors - with classically elegant leather pendants and logo charms
• Dolce & Gabbana - with opulent symbols, shiny details and an eye-catching brand image
• Valentino Garavani - for lovers of Rockstud elements in mini format
• Saint Laurent - clean, edgy, with the iconic YSL monogram

Styling tips: How to combine bag charms correctly

A bag charm can completely change your bag - from minimalist to playful, from classic to expressive. Wear large pompoms with plain tote bags for a visual highlight. Combine several mini charms on a hobo bag for a playful layered look or attach a shiny logo charm to your clutch for an elegant accent. It's particularly exciting if you mix bags and charms from different style worlds - for example, a classic leather bag with a colourful animal motif pendant.