Diesel

The history of the Diesel designer brand

Diesel was founded in 1978 by Renzo Rosso with the aim of creating the most innovative denim products in the world. At a time of global oil crises, when Diesel was seen as an alternative fuel, Renzo was inspired by the idea of establishing his brand as an alternative jeans brand - away from the already established big names in casual wear.

Over the years, Diesel has evolved from a pioneer in the denim segment to a respected premium casual wear brand that has successfully positioned itself as a true alternative in the luxury fashion market. Today, the broad product portfolio includes stylish jeans, fashionable eyewear, trendy bags and elegant wristwatches as well as exquisite perfumes, functional baby carriages and safety helmets - not to mention the impressive Home Collection.

What characteristics make Diesel jeans unique?

Diesel jeans are known for their ideal fit and unusual washes that emphasize your figure in a stylish way. The brand combines traditional craftsmanship with modern cuts to create designs that are both timeless and trendy. With classics like the “Thavar” and “Krooley” styles, you can be sure to get both durability and stylish design.

What makes Diesel handbags so special?

Diesel handbags impress with their unique, urban style, which gives every outfit that certain something. With a successful combination of high-quality materials and creative designs, they are not only extremely functional, but also make a real fashion statement. The models from the Diesel “Lux” collection are particularly popular - they surprise with striking details and a sporty elegance that perfectly complements your look.

What variety do Diesel shoes offer in their collections?

Diesel's shoe collections have the right shoes for every occasion - from casual sneakers to elegant boots, everything is included. The brand attaches great importance to comfort and attractive design, so you can wear your Diesel shoes both in everyday life and on special occasions. The “S-KB” and “D-Acid” lines in particular are known for their trendy designs and high-quality materials, which round off your outfit perfectly. Let yourself be inspired and find the ideal pair for your personal style.