Blauer: The tradition of American outerwear reinterpreted

Blauer stands for the living tradition of American outerwear and the continuous renewal of this valuable history.

Founded in Boston in 1936, Blauer began its journey with the goal of outfitting the police, navy and other armed forces with functional, technical clothing. Today, an exciting redefinition of the uniform concept is taking place, aimed at independent and cosmopolitan men and women who place great value on quality, authenticity and selected materials.

Blauer's history is deeply rooted in the American dream. Under the leadership of Louis Blauer, the company became creative in the 1950s and began developing its own garments. Of particular note is the production of a light gray, waterproof jacket that quickly won the approval of the Army, Navy and Air Force.

Premium designer brand Blauer: style meets functionality

Blauer is characterized by a successful combination of classic elegance and modern sportiness. The brand uses high-quality materials and innovative cuts that offer both functionality and style. This design philosophy makes their pieces ideal for fashion-conscious women and men who are looking for a casual yet elegant look.

What is the best way to combine Blauer designs?

Blauer pieces can be perfectly combined with casual basics such as jeans and high-quality T-shirts to create a relaxed look. But you can also spice up these garments wonderfully with elegant dresses or chic pants. Remember that the versatility of Blauer designs allows you to style them for different occasions - whether for everyday wear or special events.

Stylish products from Blauer: winter jackets, down jackets and quilted coats for every occasion

Blauer offers a wide range of products that perfectly combine style and functionality. Particularly noteworthy are the popular Blauer winter jackets, which not only offer impressive protection against the cold, but also impress with their modern design.

If you are looking for a robust yet fashionable solution for cold days, a Blauer down jacket is the ideal choice - light, warm and versatile. The range is complemented by the elegant Blauer quilted coat, which is perfect for both everyday wear and special occasions. Whether you prefer a sporty or chic version, Blauer has the right garment for every style.